Golden Gate Bridge, Highway and transportation District

Collaborated closely with the Marketing Director on developing an advertising campaign to encourage the nearly 50,000 cars daily that don't use Fastrak to enroll; created diverse ad vehicles for the Fastrak initiative, including print and web, bus sides, bus backs, kiosks and seat-drops; also design most other print collateral, including weekly ads, special events collateral, community outreach materials, quarterly newsletter and transit guide.